ROMI (Return on marketing Investment) tool
- Buyer
- Veikkaus Oy, Veikkaus
- Country
- Finland
- Estimated value
- —
- Deadline
- 15 Oct 2026, 15:00 CEST
- Published
- 14 Sept 2026
- Procedure
- Open procedure
- Contract type
- Services
Categories
- 72000000 IT services: consulting, software development, Internet and support
From the original notice
The object of the procurement is Return On Marketing Investments (ROMI) tool and Marketing Performance Measurement as a SaaS solution. Purpose of the tool is to analyze and optimize marketing strategies and actions. Veikkaus is looking for a ROMI modelling software, which can model, how the marketing investments on offline and online marketing channels affects gaming revenue, and based on the modelling can forecast the optimal allocation to different marketing channels. Additionally, Veikkaus is looking for tool for marketing performance measurement. This means short term marketing campaign…
Only the original notice and the buyer's documents are legally binding.